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BETFAIR

  • client: Betfair
  • agency: WCRS
  • creatives: Dan Gorlov, Rachel Le Feuvre
  • creative director: Ross Neil
  • agency producer: Eira Ellis-Jones (Hogarth)
  • director: Adam Gunser
  • production company: Bare Films

POST PRODUCTION AT GPS

Betfair has launched a TV advertising campaign promoting its offer to let punters cash out before their results have come in. The two slow-motion TV spots both show a man engrossed in a football match, deliberating whether to cash out of his bet now and take smaller winnings, or risk it all for a bigger payday, as dramatic music plays over the top.