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  • client: British Heart Foundation
  • agency: Grey London
  • creatives: Vicki Maguire
  • creative director: Vicki Maguire
  • executive creative director: Nils Leonard
  • director: Wayne McClammy
  • production company: Hungry Man


Created by Grey London for the 'British Heart Foundation', this charismatic viral features hard man Vinnie Jones demonstrating ‘hands-only CPR’ to the rhythm of the Bee Gee’s hit: ‘Staying Alive’; we discover this is perfect tempo for chest compressions. “CPR Hard and Fast “was directed by Wayne McClammy at 'Hungry Man' and written by Creative Director Vicki Maguire at Grey London. 3.5 Million people saw this training video online and learnt how to do CPR. To date, 35 lives have been saved by hands-only CPR performed by people who learned it from watching the advertisement. The campaign has won 24 awards including five British Arrows, four Cannes Lions, three Creative Circles and a Campaign BIG Award.