BRITISH HEART FOUNDATION

  • CLIENT: British Heart Foundation
  • AGENCY: Grey London
  • CREATIVES: Vicki Maguire
  • CREATIVE DIRECTOR: Vicki Maguire
  • EXECUTIVE CREATIVE DIRECTOR: Nils Leonard
  • DIRECTOR: James Gooding
  • PRODUCTION COMPANY: Hungry Man

POST PRODUCTION AT GPS

  • EDITING: Vee Pinot
Following the success of the – “CPR Hard and Fast” campaign, the “CPR TV Advert Saved My Life” is a series of 4 testimonials directed by James Gooding at Hungry Man.
The campaign featured actual cardiac arrest survivors - Alan Linton, John Gill, Graham Reeve and Bob Taylor – whose lives were saved via techniques taught in the Vinnie Jones, CPR Hard & Fast film.
This follow on campaign won Gold for “Best Charity” category at Creative Circle 2013.