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BRITISH HEART FOUNDATION

  • client: British Heart Foundation
  • agency: Grey London
  • creatives: Vicki Maguire
  • creative director: Vicki Maguire
  • executive creative director: Nils Leonard
  • director: James Gooding
  • production company: Hungry Man

POST PRODUCTION AT GPS

Following the success of the – “CPR Hard and Fast” campaign, the “CPR TV Advert Saved My Life” is a series of 4 testimonials directed by James Gooding at Hungry Man.
The campaign featured actual cardiac arrest survivors - Alan Linton, John Gill, Graham Reeve and Bob Taylor – whose lives were saved via techniques taught in the Vinnie Jones, CPR Hard & Fast film.
This follow on campaign won Gold for “Best Charity” category at Creative Circle 2013.