BRITISH HEART FOUNDATION
- CLIENT: British Heart Foundation
- AGENCY: Grey London
- CREATIVES: Vicki Maguire
- CREATIVE DIRECTOR: Vicki Maguire
- EXECUTIVE CREATIVE DIRECTOR: Nils Leonard
- DIRECTOR: James Gooding
- PRODUCTION COMPANY: Hungry Man
POST PRODUCTION AT GPS
- EDITING: Vee Pinot
Following the success of the – “CPR Hard and Fast” campaign, the “CPR TV Advert Saved My Life” is a series of 4 testimonials directed by James Gooding at Hungry Man.
The campaign featured actual cardiac arrest survivors - Alan Linton, John Gill, Graham Reeve and Bob Taylor – whose lives were saved via techniques taught in the Vinnie Jones, CPR Hard & Fast film.
This follow on campaign won Gold for “Best Charity” category at Creative Circle 2013.