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BRITISH HEART FOUNDATION
- client: British Heart Foundation
- agency: Grey London
- creatives: Vicki Maguire
- creative director: Vicki Maguire
- executive creative director: Nils Leonard
- director: James Gooding
- production company: Hungry Man
POST PRODUCTION AT GPS
- editing: Vee Pinot
Following the success of the – “CPR Hard and Fast” campaign, the “CPR TV Advert Saved My Life” is a series of 4 testimonials directed by James Gooding at Hungry Man.
The campaign featured actual cardiac arrest survivors - Alan Linton, John Gill, Graham Reeve and Bob Taylor – whose lives were saved via techniques taught in the Vinnie Jones, CPR Hard & Fast film.
This follow on campaign won Gold for “Best Charity” category at Creative Circle 2013.