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- client: BBC Sport
- agency: The Intro Partnership
- director: Julian Gibbs
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- sound design: Toby Griffin
Lewis Hamilton wasn’t the favourite to win the BBC Sports Personality of the year and there were even doubts he would win the 2014 Formula 1 World Championship. In the end he won them both.
This film played out in the final part of the BBC’s popular show, just before the votes were cast. Who knows… was it this cleverly written and beautifully built sequence of film that swung it?