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CARE OF THE WILD

  • client: Care of the Wild
  • agency: JWT London
  • creatives: Laurie Howell, Toby Treyer-Evans
  • creative director: Dave Masterman
  • agency producer: Panos Louca
  • director: Alexander Brown
  • production company: The Sweet Shop
  • animation: The Sweet Shop

POST PRODUCTION AT GPS

The Tooth Fairy campaign looks to persuade children to donate their money from the Tooth Fairy to 'Care for the Wild'. As well as an animated video, the campaign features a dedicated microsite that creates personalised thank you letters from the Tooth Fairy to children who donate their tooth money and experiential activity in the form of tiny tooth bags magically appearing in selected independent retailers and cinemas across the country.