FORD

  • CLIENT: Ford
  • AGENCY: The Intro Partnership
  • AGENCY PRODUCER: Jo Allen
  • DIRECTOR: Julian Gibbs

POST PRODUCTION AT GPS

  • SOUND DESIGN: Toby Griffin
To celebrate their historic win in the GT40 at the Le Mans 24 Hour race in 1966, Ford announced at this years race that they will return to the circuit in 2016.

50 years on from that breakthrough win, top American team Chip Ganassi Racing will run a pair of brand new GT40s.

Built to deliver more than 600 horsepower, the car is designed to celebrate both high-performance and the 50th anniversary of Ford GT racing cars.

The launch event was attended by the world's press and ended with this film, before the car was revealed to a packed audience…