AUTO TRADER

  • CLIENT: Auto Trader
  • AGENCY: Isobar
  • CREATIVES: Jan Pruijser and Rachel Clough
  • CREATIVE DIRECTOR: Darren Giles
  • DIRECTOR: Jackie Oudney
  • PRODUCTION COMPANY: The Gate Manchester

POST PRODUCTION AT GPS

  • EDITING: Vee Pinot
  • POST PRODUCER: Kit Lawson
Through the eyes of a young boy, Auto Trader's new TVC shows how they give consumers access to 3 times more buyers than any other site.

"This charming film for Auto Trader looks at the process of buying a car from the perspective of a lad who has just become older brother to a baby sister. All things considered, he's more impressed with the new car than the new addition to the family… it only she'd been born attached to a DVD player then he might have been sold." David Reviews, 4 stars