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  • client: Danone Activia
  • agency: RKCR/Y&R
  • creatives: Thais Delcanton, Darren Simpson
  • creative director: Gethin Stout
  • agency producer: Jennifer Kennedy, Tim Page
  • director: Doug Nichol


  • flame: Stephen Miller
  • post producer: Kit Lawson
This is a great idea for 'Activia' and a further evolution in Gok Wan’s role as an ambassador for the Activia brand. The film will be about embracing summer; how it’s the best time of the year for having fun and being in shape. Summer is also about fresh fruits, bright colors and we will fold all of this into a wonderful feeling film for Activia; showing off the delicious fruit in the yogurt and how getting into the spirit of summer will help you to look and feel at your best.