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THE LAUGHING COW

  • client: The Laughing Cow
  • agency: RKCR Y&R
  • creatives: Darren Beresford & Rick Gayton
  • agency producer: Sally Brewin

POST PRODUCTION AT GPS

This new Mini Cravings commercial for RKCR/Y&R was no small job. VFX Supervisor, Mark Beardall, attended the two day shoot to ensure we had all the plates we needed to begin compositing (the puppets were mostly shot separately to allow for any potential retiming to happen in post production). Puppet rigs were removed whilst shadows and reflections were added and extra camera movements created where needed. We then animated the eyes for each of our furry little friends before making one explode using hand animated pieces, texture assets and particles in Flame.