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- client: Puma Dance Dictionary Lessons
- agency: Grey London
- creatives: Rasmus Bech, Jonas Roth
- creative director: Andy Lockley
- executive creative director: Nils Leonard
- director: Daniel Wolfe
POST PRODUCTION AT GPS
- editing: Vee Pinot
The Puma Dance Dictionary, created by Grey London to push the brand’s new Sync fragrances (yes, Puma makes fragrances), allows users to select words and phrases which are then translated into dance moves by freestyle performers.
“A-Z of dancemoves” are 4 online films for Puma Dance Dictionary campaign teaching you some of the moves executed by the dancers.