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SPECIAL K

  • client: Kellogs Special K
  • agency: Leo Burnett
  • director: Andy Blackburn
  • production company: Pride+Joy London

POST PRODUCTION AT GPS

This commercial “What will you gain”was shot by Andy Blackburn for Leo Burnett.
'Special K' launched a new ad campaign featuring ‘real women’ with a Body Mass Index (BMI) of up to 29 which aims to encourage women to think about some of the other positives they will gain when they lose weight, rather than just focusing on what they look like or what size they are.