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  • client: Ford
  • agency: GTB London
  • creatives: Alexander Smith & Louise Shaw
  • creative director: Marcos Almirante
  • executive creative director: Lazaros Nikiforidis
  • director: Toby Dye
  • production company: RSA Films


When you moan because it starts getting dark at 4pm, spare a thought for the residents of Svalbard. For 100 days straight during the Polar Night, they live and work in darkness, with temperatures that can drop to -20°. Could you handle the dark? Ford Ranger Black Edition - 100 Days of Dark was directed by Toby Dye, produced by RSA Films, and created by GTB. 

Colour grading, VFX and Sound Design by Gramercy Park Studios.