THE SUN

  • CLIENT: The Sun
  • AGENCY: Grey London
  • CREATIVES: Rasmus Smith Bech, Jonas Roth
  • CREATIVE DIRECTOR: Dave Monk
  • AGENCY PRODUCER: Sam Napper
  • DIRECTOR: Chris Balmon
  • PRODUCTION COMPANY: Outsider

POST PRODUCTION AT GPS

  • MOTION GRAPHICS: Bradley Franklin
  • FLAME: Matt Wilmhurst, Richard Bainbridge
  • COLOUR: Ben Rogers
  • SOUND DESIGN: Toby Griffin
  • POST PRODUCER: Tanya Johnson
Ad of the day. Bradley designed and animated the graphics through. Flame added the bling to Jamie

Sounding like a market trader, Jamie - offering a typically excellent performance - tells us how to make our food budgets go further as price supers pop up on screen. The unexpected joke comes at the end when, sitting down with the meal he’s cooked, more supers appear showing exorbitant purchases he’s been able to make; presumably by cost-savvy cooking.