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  • client: Debenhams
  • agency: JWT London
  • creatives: Ronnie Vlcek
  • executive creative director: Russel Ramsey
  • agency producer: Doug Wade, Sian Parker, Charlotte Jude
  • director: Stuart Douglas
  • production company: Nice Shirt Films


  • motion graphics: Bradley Franklin, Duncan Dix, Olive Johnson
  • flame: Mark Beardall
  • vfx supervision: Mark Beardall
  • sound design: Toby Griffin
  • post producer: Magda Krimitsou
  • audio producer: Richard Donaghue
'Wishes Are Made Fabulous' (JWT London) a 90-second Christmas TV spot for Debenhams. This festive ad builds on the earlier theme used in Debenhams' TV spots which shows a series of striking scenes that are each momentarily 'frozen' and transformed back into a designer’s sketch. This ad celebrates lots of cherished moments that make Christmas special -  from a lavish party, to a young girl and boy guessing the presents under the Christmas tree. Finally it culminates with a young couple meeting on a beautiful ice rink. The soundtrack is a remixed Christmas version of Foxes’ ‘Youth’.