BETFAIR

  • CLIENT: Betfair
  • AGENCY: WCRS
  • CREATIVES: Dan Gorlov, Rachel Le Feuvre
  • CREATIVE DIRECTOR: Ross Neil
  • AGENCY PRODUCER: Eira Ellis-Jones (Hogarth)
  • DIRECTOR: Adam Gunser
  • PRODUCTION COMPANY: Bare Films

POST PRODUCTION AT GPS

  • MOTION GRAPHICS: Duncan Dix
  • FLAME: Stephen Miller, Richard Greenwood
  • COLOUR: Ben Rogers
  • VFX SUPERVISION: Francisco Lima
  • SOUND DESIGN: Toby Griffin
  • POST PRODUCER: Kit Lawson
  • AUDIO PRODUCER: Richard Donaghue
Betfair has launched a TV advertising campaign promoting its offer to let punters cash out before their results have come in. The two slow-motion TV spots both show a man engrossed in a football match, deliberating whether to cash out of his bet now and take smaller winnings, or risk it all for a bigger payday, as dramatic music plays over the top.